Food waste is an insidious problem.
It is not something many think about yet the data is staggering, and in westernised economies as much as 50% of food is wasted, based on losses from production through to food thrown out after use.
The UN has been developing a major effort about the problem, and help is coming from an unusual source.
One of Brazil's most popular soccer teams has joined the program with a slogan - "Give Food Waste a RED card". Clever marketing!
Particularly so with the World Cup in Brazil next year [2014] and the Olympics in 2016.
Read more about the program here.
http://www.environmental-expert.com//news/brazils-biggest-football-team-gives-food-waste-the-red-card-388477?utm_source=News_Waste_Recycling_15082013&utm_medium=email&utm_campaign=newsletter&utm_content=feattextlink
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