Product Integrity in Agriculture - Better Options

Agriculture in its broadest sense is about producing food, drink, seeds, fibre and other products for consumers.  Australia generally does it well.

Whether it be meat, wine, milk, fibre, cider, fruit or fruit juice, canned tomatoes or dried fruit, vegetables fresh - dried or frozen or any other staple product they are required to be what they say they are.  Product integrity is paramount in market development and maintenance.

It is often taken for granted - or at least has been for many years with Australian products.  They are what they say they are...........or are they?

Recent developments are driving significant improvements, often quite subtle, in developing superior ways to ensure product integrity in Australia's rural products.

Have a look at the following link which covers some of the higher tech options now being used to ensure Australian products are not misrepresented along the chain from producer to user.

https://ia.acs.org.au/article/2018/penfolds-or-benfolds.html?ref=newsletter

This is a sobering reminder that it is critical to protect your product - in essence your intellectual property - along the way to market.

There are some charlatans out there, and sadly it seems that China is a significant country of interest in sabotaging Australian rural products.

Most Australians seem to ignore product protection or at least assume " it will be right" - sadly, not always the case, and where it goes wrong Australia's reputation suffers as well as the company selling the real products.

Be aware that product integrity is everyone's business.