Friday, August 16, 2013

Give Food Waste a RED Card

Food waste is an insidious problem. 

It is not something many think about yet the data is staggering, and in westernised economies as much as 50% of food is wasted, based on losses from production through to food thrown out after use.

The UN has been developing a major effort about the problem, and help is coming from an unusual source.

One of Brazil's most popular soccer teams has joined the program with a slogan - "Give Food Waste a RED card".  Clever marketing!

Particularly so with the World Cup in Brazil next year [2014] and the Olympics in 2016.

Read more about the program here.

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